What if it could

What if you could live a truly relaxed life?
What if you woke up full of energy – every day?
What if your weekend isn't recovery, but freedom ?
What if travel nourished instead of drained?

At YOOOVA we know: It is possible.
How?
With products that help you slow down, feel and live more freely.
Smart. Beautiful. No fuss.

Real. Honest. No fuss

We know how it feels when your head is full. When your body is tired.

That's why we only select what we use, test and trust ourselves.
So that we can also support you - in the small,
often forgotten moments when rest is so welcome.

YOOOVA is not a trend.
It is a brand that stands for simplicity, tranquility and conscious choices.

  • Really tested, never random

    We only sell what we use and trust ourselves.

  • Always free shipping

    No hidden costs or nasty surprises.

  • Smart products with a tangible effect

    For less stress, more peace - in small moments.

    The backpack that offers more than just space

    For on the road

    You travel to relax, to unwind, to discover new worlds. But if... 

    We are a brand that listens

    We are not a brand that shouts. We are a brand that listens.
    We don't need to convince you.
    You can sense for yourself when something is right — or not.
    That's why we keep it simple. No tricks, no trends.
    Simply products that bring peace when you need it most.

    How Yooova started with us

    Who we are


    We are Noëlle and Rinus , two people who once got stuck in having to do too much and feeling too little.
    YOOOVA was born from that experience — from the desire to do things differently.

    Not harder. But softer. Not more. But less.

    We choose consciously. For simplicity, for peace, for space, for freedom.
    And we share what helps us do this — with you.

    Read our story