About us

We were on our way.
Both on a path that was starting to pinch more and more. Too many musts. Too little space. Too little real life.

And then we met. Two people with the same desire: less stimuli. More feeling. Freer living.

Now we are literally on our way — with our van and caravan on our way to a place in Spain. Not because we already know it all. But precisely because we want to feel it.
Being on the road is freedom. And YOOOVA travels with us.

I am Noëlle.

After a lifetime of caring for others — in work, in relationships, in children, in everything — my body started to hit the brakes. Not just a little bit. But with everything it had. Physically and mentally, the alarm went off. And still, I kept going. For years.
Until it really wasn't possible anymore.

Then came the moment that changed everything. I realized: If I keep doing what I've always done, it will stay the way it always was. And I didn't want to do that anymore. I couldn't do that anymore. I did the hardest thing I'd ever done: choose myself.

And now?
I put that into practice every day. With trial and error. But fully.
Because I believe: only when I take good care of myself, can I really be there for others.

I am Rinus.

And if I'm completely honest: YOOOVA was created because it wasn't working anymore.
For years I walked a path that wasn’t mine — shaped by traditions, expectations, and work that didn’t feel right. Until my head stopped cooperating. And my body followed suit.

I always saw how it could be different. Quieter. Simpler. More human.
But I only dared to choose when there was really no other option.

YOOOVA is that turning point.
Not a perfect solution, but a real start. A brand that doesn't shout, but helps —
with small things that can feel big. Together with Noëlle I am building something that is in line with who we are now: conscious, down to earth and honest.
We seek it in simplicity — because we know the cost of living in what is too much.

We are Rinus and Noëlle

Two people on their way — just like you perhaps. Searching. Trusting. Not always sure of the route, but sure of the desire: for more peace, more space, more life as it is meant to be.

And that's why YOOOVA was born.
Not as a web shop full of stuff to have, but as a place full of products that help you live differently. Practical tools that slow down. That make space.
That bring you back to what really matters — in your mind, in your body, in your day.

Maybe you recognize yourself somewhere in our story. Maybe you also feel that things can be different.
Quieter. More honest. Lighter.

Then we hope that YOOOVA means something to you. Feel free to look around.
Perhaps there is something there that will help you – just like us – to live a little lighter.

For on the go. For your body. For your head.
Simple. Really.
As life is meant to be.